Born in Birmingham, Louise studied for her BA Honours Fine Art Degree at the Birmingham Institute of Art and Design. On completion of this she pursued a career as an artist whilst working within the Arts to subsidise her practice. In 2007 she completed a Marketing Diploma with the Chartered Institute of Marketing and was delighted to be elected as an Associate of the Royal Birmingham Society of Artists (RBSA) in 2009, one of the oldest Fine Art societies in the UK. Louise regularly exhibits at the RBSA Gallery as well as Art fairs in London and internationally. 2010 saw Louise relocate to Sheffield where she began to spend an increasing amount of time on her art practice. In 2012 she made the decision to move to London in search of greater artistic opportunities and to further her career as an artist.
Fascinated with pattern and colour, Louise's current work depicts images taken from her recent travels to China, Dubai and Tunisia. Interested in the relationship between tourism and advertising and the western perception of what is seen to be an exotic destination, Louise explores the contradictions between idealised holiday destinations and distorted illusions of the reality of a place. Her degree show had commented on the censorship of the reality of communist Cuba whilst challenging our preconceived ideas of this exotic destination. Her works still explores similar ideas.
A concept which Louise has introduced into her work, is the idea that her photos, which are ultimately a souvenir of her holiday and taken as a tourist, are a conscious selection of reality that more accurately represents these destinations at that moment in time.
Digitally manipulating many of the original photos to heighten colour and define tonal contrasts by flattening the image, influences within her work include artists such as Peter Doig, Julian Opie, Daniel Richter and South American artists for example Raul Martinez. Diverse resources such as 19th Century woodblock prints, propaganda posters and vintage travel posters have also become an important inspiration behind her work.
Her fascination with reflections led Louise to experiment with the materials that she worked with and she is now known for her striking use of gloss on aluminium. “I find that the high gloss finish of the paint and the reflections within the metal, create a visual interaction between the viewer and the painting whereby the on-looker's reflection adds another, changing dimension to the image.” Louise is constantly exploring the possibilities of the materials she uses and attempts to find a balance between the fluidity of the paint and more restrained 'blocks' of colour.